Marketing Automation
Great Bridge Software LLC has partnered with Revenue Automation to offer the most advanced full-service digital marketing services available today, utilizing Acoustic Marketing Cloud (formerly IBM Watson Marketing).
We build advanced marketing campaigns to engage with your customers by providing:
- Full-Service Campaign Management Services (email and marketing automation)
- Data/CRM Integration Services/Platform Transition Support
- Targeted Direct Mail
- Onboarding/Deliverability/Strategy/Insights/Advance Reporting
- Content Creation and Creative Design (responsive design development for the WCA)
Why Partner with Revenue Automation?
- They have been an Acoustic/IBM/Silverpop partner for 10 years
- They have extensive experience servicing retail, technology and financial service sectors
- All of their execution team is IMC Professional Certified
Acoustic Key Capabilities
- Open Data Ecosystem
- Full suite of API's to integrate data from 3rd party platforms and custom POS
- Prebuilt, user friendly data connections to dozens of the biggest marketing tools through Acoustic Exchange
- Real time communication to increase customer reviews and gather post purchase survey data
- Connect to your Social Media campaigns and platforms for cross channel marketing
- Connect Weather Forecasts by zip code for weather triggered campaigns (WeatherFX)
- Export granular reporting data via API for more advanced BI, attribution and analytics
- Full suite of API's to integrate data from 3rd party platforms and custom POS
- Advanced Segmentation, 1 to 1 Personalization and Reporting
- Create granular segments using Acoustic's query engine. Leverage customer purchase data, behavioral data, website engagement, cross channel engagement and more
- Personalize messages with data from customer records and even specific purchase history for targeted upsells or service notifictions
- Deliver offers with dynamically populated, customer specific subject lines, copy, images and personalized links using Acoustic's query based Dynamic Content
- Trigger timely emails based on user actions, customer data, scoring models, Acoustic's Send Time Optimization capabilities, or even customer location* (*requires mobile app integration)
- Multiple levels of contact suppression to manage contact fatigue and communication hierarchies
- Complex, multi-channel automation to drive effective and efficient campaigns
- Acoustic programs integrate email, SMS, Push and Social Media into a single customer journey to allow for customer's individual preferences as well as cross channel re-marketing
- Abandon Browse programs and Lapsed/Lost retention programs to decrease customer churn and increase CLTV
- Interactive campaigns that send different communications based on customer's interactions with previous communications
- Granular reporting capabilities to track attribution and ROI
- Integrated reporting and customerr profiles to give 360-degree view of individual customers
- Built in A/B/n testing capabilities to optimize campaigns for continuous improvement